Privacy at NextShelf

Information you choose to send

When you request a location assessment or contact NextShelf, the form may ask for your name, company or facility, work email, phone, location, details about the location, and any message you provide. We use that information to evaluate the request, respond, route the inquiry, and manage the business relationship.

Form submissions travel from the NextShelf website to a NextShelf server endpoint and then to the HubSpot Forms API for lead delivery and CRM processing. The website does not load HubSpot browser tracking code.

Optional performance & experience cookies

If analytics is activated and you allow performance and experience cookies, Google Tag Manager may load Google Analytics and Microsoft Clarity. These tools help us understand aggregate website use, diagnose experience problems, and measure whether the site helps businesses reach the right next step.

Approved analytics events may include non-identifying form context such as form mode, location type, traffic band, current setup, primary goal, step name, step number, and lead routing label. This context helps NextShelf understand where businesses need help in the form without sending the information that identifies the person or facility.

NextShelf prohibits analytics events from containing names, email addresses, phone numbers, company or facility names, city, ZIP code, or street address, freeform form responses, CRM identifiers, raw form payloads, or identifiers derived from personal information. Form and submission-status areas are masked for Clarity.

Technical and source context with an inquiry

When you submit a form, NextShelf may send the following technical and source context with the inquiry to HubSpot so the request can be attributed, routed, and reviewed:

• source page
• first-touch landing path and referrer when legitimately available
• UTM campaign values
• gclid and msclkid click identifiers
• request IP address when available for HubSpot form context

This CRM delivery is separate from optional browser analytics. A form can still be delivered when optional analytics is off.

Service providers

Necessary website and server services

• Vercel (Infrastructure): Hosts and delivers the NextShelf website. Site delivery does not depend on analytics consent.
• HubSpot Forms API (Server-side): Receives lead-form submissions from the NextShelf server. The website does not load HubSpot browser tracking code.

Downstream cloud analytics

• Google Cloud / BigQuery (Downstream cloud analytics): Google Analytics is configured to export consented data daily to NextShelf-owned Google Cloud project nextshelf-analytics in the US location for internal analytics and reporting. Streaming export is disabled. BigQuery is not loaded in the visitor's browser and does not create a separate browser-consent category.

Optional browser analytics

• Google Tag Manager: Loads approved analytics tools after consent. Only after analytics consent and production activation.
• Google Analytics 4: Measures aggregate site use and conversion behavior. Delivered through Google Tag Manager after consent.
• Microsoft Clarity: Provides consented experience diagnostics and event markers. Delivered through Google Tag Manager after consent.

Your choices

Performance and experience cookies are optional. When the consent manager is active, you can accept all cookies, choose necessary only, or change your choice later through Cookie Settings. Necessary cookies are used to operate the site and remember that choice. We respect an active Global Privacy Control browser signal by keeping optional cookies off.

Retention and safeguards

• Google Analytics event data is configured for 2 months.
• Google Analytics user data is configured for 14 months, with the retention period reset when new activity occurs.
• Microsoft Clarity uses Balanced masking, requires analytics consent before setting cookies, and does not use Clarity Identify or custom visitor IDs.
• Microsoft Clarity recording retention remains provider-managed and unresolved, so NextShelf does not publish an unverified duration.
• HubSpot CRM records are retained for legitimate sales, service, and operational needs. A fixed retention period has not been verified.
• Google Analytics is configured to export consented data daily to NextShelf-owned Google Cloud project nextshelf-analytics in the US location for internal analytics and reporting. Streaming export is disabled. BigQuery dataset and table retention remains unresolved until it is verified or configured after export data begins arriving.

No website or internet transmission method can be guaranteed completely secure.

Contact NextShelf

Questions about this page or the website's privacy practices can be sent to hello@nextshelf.ai. NextShelf LLC operates from Dallas-Fort Worth, Texas. We do not publish a street address on this website.